I was driving through my new neighborhood with my daughter this weekend, enjoying the glorious, sunshiny day when something caught my eye.  We’re new to the area, so I am still working to get acquainted with all our new community has to offer.

Is Your Social Media presence dusty

I discovered that we live a mere 5 minutes away from a day spa that offers massage.

(Pause for a moment of awe)

After living in a rural community in which it took a minimum of 20 minutes of hilly, gas-consuming driving to get anywhere, this seemed a wonderful discovery, and I couldn’t wait to take a moment to pop inside and learn more about their services.

And then I noticed it.  The sign on the building advertising their most recent promotion… for a Valentine’s Day special… 2 days before the beginning of May.

A Social Media Marketing Strategy That’s Dusty Turns Customers Off!

It was an immediate turn off, really.  I couldn’t help but wonder if their business was up to date.  Frankly, they lost me as a customer, at least for the foreseeable future.

A social media marketing strategy requires fresh, relevant content regularly.

Old content at the top of your blog, Facebook fan page, and old Tweets are just like dust on the shelves of a store.  In today’s connected culture, Facebook has over 800 million users, nearly a quarter of all online time is spent on social networks, and social media users are more active and influential in their offline lives than non-social media users.

What does this mean for you as a business builder?

Simply put:

If your online storefront looks “dusty” via old, out of date content, your customer will go to your competitor’s site.

If keeping your social media presence (blog, Facebook fan page, Twitter postings, etc.) isn’t your thing, don’t lose hope!  These powerful tools still can work for you!

Ghost writers, bloggers, and social media managers are skilled professionals who can create an online presence for you, creating fresh, up to date, relevant content for your blog and fan page, leveraging the power of relationship marketing and the tools of the Internet to bring your ideal client to your virtual door.

Is this you?  Does your business blog need some brushing up?  I’d love to serve you and your business – send me an e-mail and let’s work out a plan to grow your business online today!

How are you going to increase your social media presence today?  Leave a comment – I’d love to hear!  If you’ve found this a useful reminder to increase your social media engagement, please retweet!

3 Comments on Is Your Social Media Marketing Strategy Dusty?

  1. Shauna
    May 2, 2012 at 11:38 pm (6 years ago)

    I don’t tweat.. but I do Facebook.. Reposting! 🙂 Thanks for the reminder!

    • Pauline
      May 2, 2012 at 11:53 pm (6 years ago)

      Thanks for stopping by and commenting! I’ve noticed you’ve started out your own blog with a great, prolific habit of posting. Yay you! 🙂

  2. Marjorie Stradinger
    November 20, 2012 at 4:29 am (5 years ago)


    Thanks for your thoughtful story and words to live by in this new social media world. I tend to update my blog once monthly, at the most twice.

    I put a lot into my posts. I’m not selling anything, so not concerned about competition.

    But your thoughts have made me reconsider what I am aiming for.

    Really I do want more readers, more comments, more followers. I am just not sure how to balance quantity with quality. And I don’t know how often my readers wish to tune in. Would it be better to have shorter weekly posts? Should I post a request for reader feedback on this?

    Really I am a journalist so my posts are more like newspaper columns– kind of Erma Bombeck-y. And those ran weekly, as did my column, Lunch With Marjorie.

    Would love your thoughts. Would also love for you to read, follow and comment: http://www.spinningstrawintogold.blogspot.com.

    Thanks for your great writing. You captured my imagination.

    @ReadMStradinger on Twitter


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