I was driving through my new neighborhood with my daughter this weekend, enjoying the glorious, sunshiny day when something caught my eye. We’re new to the area, so I am still working to get acquainted with all our new community has to offer.
I discovered that we live a mere 5 minutes away from a day spa that offers massage.
(Pause for a moment of awe)
After living in a rural community in which it took a minimum of 20 minutes of hilly, gas-consuming driving to get anywhere, this seemed a wonderful discovery, and I couldn’t wait to take a moment to pop inside and learn more about their services.
And then I noticed it. The sign on the building advertising their most recent promotion… for a Valentine’s Day special… 2 days before the beginning of May.
It was an immediate turn off, really. I couldn’t help but wonder if their business was up to date. Frankly, they lost me as a customer, at least for the foreseeable future.
Old content at the top of your blog, Facebook fan page, and old Tweets are just like dust on the shelves of a store. In today’s connected culture, Facebook has over 800 million users, nearly a quarter of all online time is spent on social networks, and social media users are more active and influential in their offline lives than non-social media users.
What does this mean for you as a business builder?
If your online storefront looks "dusty" via old, out of date content, your customer will go to your competitor’s site.
If keeping your social media presence (blog, Facebook fan page, Twitter postings, etc.) isn’t your thing, don’t lose hope! These powerful tools still can work for you!
Ghost writers, bloggers, and social media managers are skilled professionals who can create an online presence for you, creating fresh, up to date, relevant content for your blog and fan page, leveraging the power of relationship marketing and the tools of the Internet to bring your ideal client to your virtual door.
Is this you? Does your business blog need some brushing up? I’d love to serve you and your business – send me an e-mail and let’s work out a plan to grow your business online today!
How are you going to increase your social media presence today? Leave a comment – I’d love to hear! If you’ve found this a useful reminder to increase your social media engagement, please retweet!