SEO Content Writing for Businesses: The Great Blogging Hoax

great blog hoax

Opinions about SEO content writing are a dime a dozen these days – everyone’s got one. (And, like a related saying, most of them stink.)  Seriously, though, just because anyone can blog doesn’t mean that anyone should, much less that they should dispense wisdom about how to blog.

But because they do, there are a number of myths about blogging that persist. Have you fallen for the great blogging hoax?  Check out these myths that need to be refuted now!

SEO Content Writing for Businesses: 5 Blog Myths Busted!

1.  Google isn’t your only reason to blog.

It’s easy to get in the habit of thinking that you’re only blogging for Google and other search engine traffic.  And while yes, you want your ideal customer to be able to find your products or services if you can truly help them, the simple act of scoring well on search shouldn’t be the only reason you’re doing SEO content writing!

You should be blogging if you can create value for the people who need you. And you should be blogging if you can create that value in a way that makes people have a compulsive need to share your content.

On the other hand, if you’re just cranking out content ever few days or weeks just because you’re supposed to these days, please do us all a favor and stop. Because in that scenario – you’re wasting your time and money, along with ours.

 

2.  Some people can blog every day and it’s good. Other people blog every day and it’s hurting them.

This goes along with point number 1. You should only blog if you have something to say. You should not “find something to say” in order to have a blog. Make sense?

If you are able to create amazing content on a daily basis, some bloggers have experienced great results driving respectable amounts of profitable traffic by doing so.  I can’t say that it doesn’t work for some.

But on the other hand –  Jon Morrow over at Boost Blog Traffic  posted a guest post recently that says that daily posting actually hurts your traffic by decreasing the social proof possible on each post.  (There are a few other reasons listed too, and I have to say I agree with him) .

So – posting daily isn’t a part of my strategy, and I’m okay with that.  I’m guessing you’re busy enough that you don’t really want daily posts from me anyway.

3.  If your headline sucks, your article can’t save it.

A reminder for the new – the purpose of your headline isn’t to tell your readers what your article’s about. It’s not to prove to your readers that you’re a super clever author, either.

It’s to get your readers to read the first sentence.

And that first sentence? Yep. It’s to get them to read the next.

If all of those are written well, there’s a good chance they’ll keep reading, unless you bore the bloody hell out of them at some point, in which I can’t help you.

But if that headline sucks?

Kiss those carefully SEO-attracted readers goodbye.  And watch your bounce rates soar.

(Proven and profitable headline tips are often a subject of my weekly e-mails, incidentally)

4.  If your article sucks, your SEO can’t save it.

Okay, so you’ve written this article – and it’s mediocre at best. And then you carefully keyword it, putting in your title and meta tags, tagging your images, and sprinkling your carefully analyzed keyword phrase in like magical fairy dust so your article will rise to the top of Google search.

Even if that somehow happens, there’s just one problem. If your article sucks, no one is going to share it. And Google continues to look for ways to incorporate social signals in their ranking. If your articles aren’t shareworthy or worthy of peoples comments or likes, all of the traditional SEO in the world can’t save them.

5. If you write amazing content, Google’s Panda and Penguin are your friend. If not – watch out!

I think it’s funny to watch people freak out about Google’s Panda and Penguin updates, and here’s why. The team at Google isn’t really sitting around at a table with a perpetual agenda item where Matt Cutts starts by asking, “How can we screw the heck out of as many unsuspecting small business owners as we can today” in his best impersonation of Pinky and the Brain.

Google is continually refining its algorithm to find the best quality content – content that is engaging, authoritative, and relevant – and ensure that content is what appears at the top of search.  And they’re trying to make sure that the boring or crappy keyword-stuffed garbage is penalized and doesn’t see the light of day any more often than possible.  That’s all. So if you’re creating great content in your niche and your readers eagerly await it, comment upon it and share it – Panda and Penguin are 2 of the most loveable black and white creatures you’ll ever see.  You can even look forward to each new release.

Are there any myths I missed? Leave a comment below!

Comments

  1. says

    I really found your article informative, thank you for sharing it. Blogs can be a really useful tool in attracting visitors to your site, but it can also have the opposite effect. Blogs need to be well written, relevant to your target audience and up to date otherwise you will not engage your readers. Anyone can write a blog, but it takes time and skill to write an engaging informative blog that will convert visitors to buyers.

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