Do you think copywriting is an art? In some ways it is, but when it comes to crafting a message designed to make more money, I think of it more as a science. I use a research-backed method that includes the testing necessary to ensure the best possible results for my clients

Thanks for stopping by. My name is Pauline Magnusson, and I’m a conversion copywriter – a copywriter who uses research and testing to create the greatest possible wins for my clients.

Translation: When my clients make more money as a result of my copywriting services, that makes me happy.

Before starting my own business in 2011, I worked in human resources management for county-level government. And yet – I’ve always been the in-house go-to expert for business writing services everywhere I’ve landed. I’ve always loved to write and I have long enjoyed the process of making sure every word is carefully selected to achieve just the right effect in any writing project.

When my husband got one of those “job offers you can’t refuse” in late 2011, necessitating a 500 mile relocation for our family, it was the perfect time to expand my horizons and begin my own web content business.

I love what I do, and I’m just geeky enough that I make sure that I always make time to keep honing and refining my copywriting skills.  If I’m not writing, I’m reading about writing. (And maybe reading a good mystery story or two in there, too.)

Since launching my business, I’ve helped scores of entrepreneurs and startup companies by creating compelling, action-oriented copywriting designed to get results.

Ready to learn how I can help your business (and profits) grow with conversion-oriented sales copy, unique blog content, and other content for your website?  Please contact me by using the form below or at to inquire about my professional copywriting services.

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