Curious – what’s on your to-do list today?


If you’re like most bloggers or online marketers, it’s probably a mix – writing and promoting. You’re trying to come up with your next great idea – or maybe a bunch of them- and at the same time learn the social media marketing tips you need for your content to just maybe get shared (we won’t even hope for going viral any more). Maybe somewhere in there you’ll scan the internet for a quick tip on how to write better blogs. Most likely, though, that won’t even cross your mind.

Because you don’t have any time. Because you’re freakishly busy!  You’re focused on getting “enough” content out there “regularly enough?” And at the same time, you’re desperately trying to figure out the secret of what to say in 140 characters or less to get more retweets, how to phrase your Facebook updates to get more likes, and what the secret is to getting more +1’s on Google Plus.

I’m here to tell you that if that’s become your focus as a blogger, you’ve missed the boat.

And by simplifying your list of “must-do’s,” you can actually end up attracting more readers to your blog or website.  It’s almost Zen-like, really.

How to Write Better Blogs

If you truly want the kind of traffic that defines you as a “serious” blogger, you can cut the crazy, frantic marketing activity and do just one simple thing.

Learn how to write better blogs.

That’s it.

Corbett Barr of Think Traffic calls it “Writing Epic Shit.”  Apologies aside to anyone bothered by a 4-letter Anglo-Saxon colloquial term, but it’s the best advice I can give you about writing a blog as well.

Discover what it is in your niche that will really move people. Inspire people. Give them what they need to go forth and create epic stuff in their own businesses and lives. Give your readers content that is truly amazing – content that creates so much value they can’t believe you’re giving this stuff away for free. This is the secret for how to write better blogs, my friend.

And they’ll sing your praises from here to the end of the Twitterverse.

Why Learning How to Write Better Blogs Works

Here’s the thing. If you haven’t taken the time to learn how to write better blogs, how to create some truly kick-ass content, figuring out how to share it won’t really do a thing for you.

Sure – you’ll get a few of your followers dutifully sharing, since you’ve all agreed to share each others’ content.

But other than that – no matter how much promotion you do, it’s not going to help your traffic if your content simply sucks.

Think about your favorite blogs – do they have to ask you to share their content, or do you find yourself wanting to pass it along?  Some of the most popular bloggers there are have become that way for one reason alone – they create amazing content that people want to promote for them.

Creating amazing content means that you are creating content that in one way or another changes your readers’ lives. That’s it. Whether it’s short (think Seth Godin) or longer content, make it unforgettable.

How to Write Unforgettable Blogs

1.  Share personal experiences

There’s power in stories. People love to read them, and they tend to remember them more than dry factual content. Illustrate your point with a powerful story, and you’ve taken a step toward creating truly epic content.

2.     Get a life

If your life is spent totally in front of your computer writing about your life, your well will run dry. That’s not a Zen saying, by the way, I just made that up. It means that you’ll run out of things to say if you’re just relying on your own past experiences and you aren’t actively living a rich life. Make sure you’re reading in your field, and living a life with a variety of experiences – this is the fuel for being inspired to write better blogs write amazing blog content. If you’re doing amazing things, you’re more likely to be able to write amazing things as well.

3. Take your time

Blogging is that thing we all like to do as quickly as possible. Sometimes I’m guilty of it too – I know I write well, so I try to write quickly since I have a host of other income generating activities to do.

It’s a bad way to save time, though. The marketing power of epic content is so strong that cheating yourself here is the blogger’s equivalent of being penny wise and pound foolish.

Question:  What are you doing to blog better and create amazing content?  Leave a comment below!

13 Comments on The Zen of Creating a Kick-Ass Blog: How to Write Better Blogs

  1. Jackie Harder
    May 15, 2013 at 5:35 pm (5 years ago)

    Great points, Pauline. Personal experiences are indeed powerful, as long as they illustrate the main point you’re trying to make and not have it be just about you.

    • Pauline
      May 15, 2013 at 5:42 pm (5 years ago)

      Great point, Jackie! Using your examples to illustrate what you’re talking about is indeed the difference between making it shameless self promotion and something valuable for your audience.

  2. Melissa Michel
    May 15, 2013 at 6:34 pm (5 years ago)

    Great tips, Pauline! My Blog has been lacking but I finally put together a list and action plan to beef it up! I will definitely be using your info when writing future “epic shit”! #boom

  3. Edmund S Lee
    May 16, 2013 at 3:23 am (5 years ago)

    I like the point that you’re driving home in terms of creating “epic” content. It can be scary or vulnerable to reveal “great content” because that’s stuff that you can “charge for”. On the other hand, there’s no doubt that it attracts droves of people and loyal readers.

  4. Shelley Webb
    May 16, 2013 at 9:55 pm (5 years ago)

    Learning to tell stories is very important. It’s easier with some subjects than with others. For instance, social media strategy lacks a personal feel so it’s important to weave an experience into the story in order to make it more attractive.

    Writing SOMETHING every single day is helpful and will improve your writing skills over time.

  5. denny hagel
    May 17, 2013 at 3:03 am (5 years ago)

    Love this! My focus when I write is to help…period! I am a teacher by nature so I have to be careful not to sound too preachy! Thanks for sharing your wisdom…took some notes!

  6. Niki Barr, PhD
    May 17, 2013 at 12:03 pm (5 years ago)

    What a great post Pauline! So right, the power of story, hugely important! Thank you for writing this and love your humor too:)

  7. Beth Blacker
    May 18, 2013 at 5:31 pm (5 years ago)

    I totally agree with everything you said, especially number 3 “Take your time”. I love to write and it does come naturally to me but I still put a lot of thought into my blogs and never consider them an opportunity to “sell” my products.

  8. Kerry Postel
    May 18, 2013 at 6:19 pm (5 years ago)

    Great post! I am guilty of trying to write a blog on a Sunday night as quickly as I can as I left it to the last minute! Trying to plan out my blog posts now! Thanks for the great info!

  9. christy garrett
    May 21, 2013 at 3:32 am (5 years ago)

    These are excellent tips. I sometimes struggle with coming up with a catchy title that makes people click through to read the post. I have noticed that my writing skills have improved since I first began blogging.

    • Pauline
      May 27, 2013 at 12:11 am (5 years ago)

      Christy – thanks for commenting! Headlines are definitely one of the trickiest parts of creating a great blog. I’m putting the finishing touches on a headline tutorial guide that I’ll be offering to readers as a free resource – hopefully it’s something that might help you too.

  10. Lorii Abela
    May 29, 2013 at 5:34 pm (5 years ago)

    Great points. Sharing personal experiences makes people remember that it’s you who wrote it. Very helpful tips, thank you for sharing.

  11. Stephanie N.
    May 30, 2013 at 3:35 pm (5 years ago)

    Great tips and so spot on. I always know when I’ve been in front of the computer too long because I have absolutely nothing to say, shocking, I know. LOL My comedy coach taught me way back when that the only way to find good content is to well, go out and find it. As for writing about personal experiences, so true as well. I find my most popular content is anything about my life, crazy family and of course, embarrassing moments. I learned that from you, thanks…now I just let it all hang out!! : )


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