My brand new iPhone 5 (less than a week old) is sporting a new set of scratches on the back of it

Can you believe looking at those scratches makes me smile?

how to write great blog posts using stories

This week my family and I are on the road to celebrate my youngest daughter’s first birthday. We decided to go camping at one of our favorite locations, Eureka, CA.

During the course of our drive, we passed many different kinds of cars and trucks, much to the delight of my 5 year old son who is a fanatic about naming the makes and models of each kind of vehicle we pass. We passed a variety of passenger vehicles, trucks carrying produce from one end of California to the other (lots of loads of garlic and onions), and trucks hauling gravel as well.

We had a full load in our own pickup, so we kept our speed moderate – 67 mph, to be precise, in an attempt to maintain the best fuel economy possible under the driving conditions we were in.

Of course not everyone likes to drive that slow, so on occasion we were passed by various vehicles.

One of the vehicles that passed us, a truck hauling gravel, had an unsecured load. And as luck would have it, upon passing us on the left, a rock bounced out of his load and hit the window next to my precious 2 year old daughter, shattering it in an instant.

Navigating off the freeway and into a safe area to park is somewhat of a blur in my mind, though I remember making at least one turn without being fully aware of whether the intersection was safe to enter.

Upon stopping and viewing remains of the window, I prepared for the worst as I opened the rear door.

And much to my surprise, though there was a substantial amount of glass on the floor, my sweet daughter was 100% unharmed by the experience.

I fought the urge to cry. My oldest daughter, a 9 year old, is old enough to understand the implications of what had just happened, and she started sobbing.

Before too long, we arranged a fix via the insurance company, and I had the fun of watching my husband man up, pull on a work glove, and knock out the rest of the glass as he rigged a solution to get us on the road again. And then, as I had my iPhone in my palm while trying to find an app to distract the kids just a few moments longer, my husband walked by and brushed my palm with his elbow, knocking it to the ground in a pile of broken glass, scratching the back of the phone but thankfully, not the display.

An incident that could have been so much worse, had the glass hit my sweet daughter’s face, neck, arms or hands, ended with merely scratches to my phone – to the back, no less – and with no true injuries to speak of.

I look at those scratches, and I am reminded of the miracle we experienced.

Glory to God!

From that perspective, I can live with a scratched iPhone, know what I mean?


How to Write a Great Blog Post Using Stories

Using a story as part of your work how to write a great blog post can happen one of two ways.  Often it’s a matter of finding a story that illustrates a specific point you’re trying to make and telling the story in a way that is compelling and not just self glorifying.

But on the other hand – sometimes something profound happens, and in reflecting on the event, you notice certain lessons or themes emerge that are related to the valuable content you provide your readers on a regular basis.

When this happens – it can be magical.  It’s usually the result of having written over time, and it usually happens more often after you’ve written regularly.  Sometimes it happens daily, sometimes every few days. But the point is this – the more you create great blog content for your readers, the more you begin training yourself to notice these moments in your day. The moments that are ripe with the possibility of providing benefit for your readers if written in a compelling way.

The best way how to write a great blog post using stories is to pay attention.  Make a note to help you remember to write about them later (if you’re not able to write about them right away). The more often you develop the habit of writing about them, the more likely you’ll be to notice them in the future. It’s a cycle, really.

You’ll want to make sure that if you’re including information about other people that either they approve or you’ve kept the information vague enough so that you’re not embarrassing anyone now or in the future (especially if it’s about your kids). If you’re a mom blogger, especially, it’s important to know what your boundaries are when it comes to that.

What kinds of stories do you like to use in your blog posts and content marketing? Leave a comment – I love to hear from you!

3 Comments on How To Write a GREAT Blog Post Using Stories

  1. Jennifer
    June 2, 2013 at 5:26 pm (5 years ago)

    I was just writing about this last night! I love reading stories in blog posts, and love using them in my own. It’s what makes your readers get to know, like and trust you. And, probably most importantly, it makes people REMEMBER you, which is crucial these days!

    When you are passionate about the subject you blog on, it’s easy to find a story in everyday life that you can relate to your business. I find many stories while I’m at the gym. For some reason, working out seems to parallel entrepreneurship a lot!

    Thanks for sharing your story, and your advice, great article. And, I’m glad the baby girl’s okay!

    • Pauline
      June 2, 2013 at 10:36 pm (5 years ago)

      Thank you so much, Jennifer! I really appreciate this comment coming from you!

      I can totally see how working out parallels being an entrepreneur. Similarly for me, I love gardening, and often find parallels when I’m puttering about trying to get something to “grow, dangit!” Any kind of slow growth process might evoke entrepreneurship – while it’d be nice to explode a business with a bang, most of the time there’s a lot of unseen work that precedes this.

  2. Carla J Gardiner
    June 21, 2013 at 5:59 pm (5 years ago)

    Ouch! One point you brought out hit a nerve, Pauline. I’ll be much more careful in the future when writing about others (i.e. the kids) and be less specific. Oh the lessons we learn as we continue learning how to write a blog post.


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