how to revive your blog with branding

 

It’s time for a mea culpa here.  

Bless me, for I have committed one of the cardinal sins of blogging.  

I’m an inconsistent blogger. 

And what makes that even more embarrassing is that just the other day, I wrote a halfway decent post (I think) about blogging consistency over at Social Solutions Collective.

Ouch.

It’s the classic what not to do for someone using a blog to build a business, I might add.  If you want to earn money consistently, your blog (aka your online storefront) has to be fresh and up to date (aka have new content regularly).  Otherwise, you risk angering That Large Search Engine Which Shall Not Be Named, not to mention that you just don’t look as relevant to the people who manage to stumble upon your website.

It’s not as if I’ve been sitting around eating bon bons.  For starters, I don’t even like bon bons.  But in all seriousness, I’ve found myself busy with client work and the work of raising 4 wonderful small children ages 9 to 1 while their daddy, aka my husband, has been off saving the world courtesy of his work with NASA and the US Air Force Reserve.  I’m not sure if I’d call it that I have any kind of balance; most days it feels like I’m juggling chainsaws.

(I know, for other work from home moms who manage to keep up with blogs, that sounds like an excuse.)

But when I’m immersed in kid learning and not making sure I read or listen to something to keep myself learning, admittedly, it’s really, really hard to pull a meaningful blog post out of nowhere.

What can I say… it’s almost Lent, and I’m feeling all introspective and stuff.

Forgive me.

But I know I’m not the only one who has to figure out how to come back from the blogging dead, so to speak. I know there are other bloggers who have started with the best of intentions, only to become one of the vast majority of blogs that fizzle out due to lack of fresh content.

It doesn’t have to be that way. Just because you’ve had a lapse in posting doesn’t mean you have to give up on your website entirely.

Really, if you look at the number of large businesses out there that manage to stay alive without fresh content regularly, you’d see it’s entirely possible. Here’s how to revive a dying blog.

How to Breathe New Life Into Your Dying Blog

1.  Time for a vision check

No, don’t go hauling out your phone and calling your eye doctor (unless your visual issues really are interfering with your content production).  By vision check, I mean, it’s time to give your website a little tough love.

Is the reason you’re having trouble being regular with your content because your focus is too wide or too narrow?

Do you know what value you bring to your readers?  Do you know what action you want them to take (becoming subscribers or customers)?  Does your blog speak clearly to your ideal customer?

If you’re having difficulty blogging, it could be because you’re not 100% clear on the value you provide for your readers.  Get clear on the vision for your blog, and you might find that your stubborn case of writer’s block clears up nicely.

2.  Commit to blog regularly

It sounds simplistic, but one of the best things you can do to jump start your blog is to make the mindset shift that blogging isn’t a negotiable item.  Decide how often you’re going to post and make a commitment.  Write it on your calendar.  Just like you wouldn’t accept a job and then not show up, this isn’t up for debate.  If you are serious about choosing to restart your blog, make that choice.  Say it out loud.  Tell people you meet, “I am a blogger.”   As my writing professor used to say, “a writer is one who writes.”  Well, a blogger is one who blogs.  Period.

3. Feed your brain

Writer’s block is one of the hardest hurdles to overcome as a blogger.  I get it.

But every time I mentally “go there,” I can hear the aforementioned writing professor’s voice declaring that “writer’s block is another word for laziness.”

Ouch.

But I think he’s right.  I’m sure he’ll be relieved that I finally gave him my approval.

If I can’t think of what to write, it’s because I haven’t somehow given my mind enough quality content to interact with.  (Ideas do not come out of a vacuum. It’s a metaphysical law or something like that.)

The key to avoiding writer’s block is to feed your mind quality content on a regular basis, and give yourself time to think it over before sitting down to write.

4. Plan your content

One of the ways you can make starting a post easier is to have a content calendar.  A content calendar is nothing more than a plan for your blog content.  There are a ton of great templates out there.  

That said, ideally, your content calendar includes your social media content so that you can deliver a more focused, consistent message between your website and your social media postings.  (Your social media is nothing more than an avenue or channel for you to share the value of your brand…so it makes sense to have consistency between your web content and what you share on social media!) 

5.  Get started.

What time is it?

Writing time.  Not research time.

Plan when you will write.  Make it a date with yourself.  Sit down (unless you use one of thosecool standing desks).

And then write.

When you sit down to write needs to be writing time.  If you need to do some research for your blog, do so at another time.  (See point above about reading in your niche and then letting it percolate a while in your mind.)

I know a lot of people are going to resist this. But what I’m encouraging you to do is to make sure that you have as few ways as possible to distract yourself (in the name of “research” ) while you write.

Turn off social media and email.

Really, they’ll wait.

Unless you choose to outsource, this is the step where the rubber meets the road.  But if you’ve completed the steps above, I promise, it won’t be as painful as you might think.

Need MORE creative ideas to get out of your rut and Revive Your Blog?  Click here to receive my checklist: Revive Your Blog created just for you!

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