All Website Traffic is Not Created Equal
Have you seen people on forums and in Facebook groups asking about how to get more website traffic? It’s almost funny to watch them, but wow, they can be pretty aggressive!
Don’t get me wrong – having website visitors is critical if you’re using the internet to market your business online. But I just have to say – it’s important to keep in mind that not all website traffic is useful to you!
Here’s what I mean. If I have 1000 people visit my website in a week, that might sound great. But if they’re looking for someone who does article spinning those 1000 people aren’t going to benefit my business one bit – that’s not part of my business model.
But if I have 10 new visitors this week who are interested in outsourcing the development of their coaching program materials, then these 10 visitors are exactly the kind of customer I love, and they’re going to benefit my business far more than the 1000 random people would.
When you want to attract more traffic to your website you want a specific kind of traffic. You want targeted traffic. If you just get any old kind of traffic through some sort of service you may not end up with the traffic that counts..the kind of traffic ready to read your articles, sign up for your mailing list and buy your products.
Are you wondering how you get that kind of targeted traffic to your website? Here are five sure-fire ways to get more targeted website traffic.
How to Get More Targeted Traffic To Your Website
1. Fill Your Website with High Quality Targeted Content
I harp on this a lot, but it’s super important. Targeted content can be blog posts, articles, comments, forum posts, and even photographs and products that your market would enjoy. Of course anything that you put on your website should contain the right keywords within the descriptions, text, and alt tags. If you use a website building software such as WordPress.org you can ensure you have all the right search engine optimization done easily.
2. Write Articles and Blog Posts that Speak to Your Market
You should know exactly who your audience is. What is their age group? What sex are they? What are their hopes, dreams and fears? What solutions can you provide them? What words can you use to attract them, keep them, and motivate them to act in the way that you want them to act? Know the keywords, lingo and acronyms that are common within your niche so that you can use them in all of your content.
3. Offer Products and Services that Fill Your Audience’s Need(s)
If you have a website that is targeted to business owners who are bookkeepers, it would not make sense to offer them products or services that are directed toward spa owners. Be very specific about what you are offering them and do not stray from your market no matter how tempting it can be to sell a high commission product. It simply won’t work. They want you to offer them products and services that solve their issues for the topic you are claiming expertise in.
4. Offer Freebies with a Twist
Don’t just give away free things on your website. Rather give away something of value to your visitors in exchange for something such as their email address and permission to communicate with them via email. When you give them the freebie ensure that it always includes some sort of offer to pass on what they have gotten to others who they feel will be interested. This will further encourage like minded visitors to come to your website therefore gaining even more targeted website traffic.
5. Always Have a Call To Action
In every blog post, every email, ever freebie, every eBook, every eReport and every other product or service that you offer should always have an additional call to action. Whether it is an invitation to comment on your blog posts, or submit a testimonial, or to do something else entirely, it is important to always ask for interaction of some kind from your website visitors. Not only will that create a situation where the visitor comes back, but if you’re interesting enough they might invite others that they know.
QUESTION: Do you have all the targeted traffic you can stand, or are you interested in learning more ways to boost your traffic, loyal readers, and paying customers? Leave a comment below!