Telling Your Brand's Story through Custom Content In Your Voice

Category Archives: Uncategorized

Are These 3 Content Marketing Mistakes Killing Your Profits?

Once upon a time, there was a myth that content marketing was easy. That anyone could churn out articles on nearly any subject, that they could be SEO optimized with just the right percentage of keywords at the right density, the search engines would find them, and we’d all be on our way to theContinue Reading

How to Write Blogs For Your Business: Keyword Research Demystified

One of the most important keys to learning how to write blogs for your business is doing keyword research.  Talking to other bloggers, I think it’s also one of the things that mystifies people the most. Keyword research has a little bit of a bad reputation in some circles. For a while, less than credibleContinue Reading

How To Write a Good Blog Post Using Stories

My brand new iPhone 5 (less than a week old) is sporting a new set of scratches on the back of it Can you believe looking at those scratches makes me smile? This week my family and I are on the road to celebrate my youngest daughter’s first birthday. We decided to go camping atContinue Reading

The Zen of Creating a Kick-Ass Blog: How to Write Better Blogs

Curious – what’s on your to-do list today? If you’re like most bloggers or online marketers, it’s probably a mix – writing and promoting. You’re trying to come up with your next great idea – or maybe a bunch of them- and at the same time learn the social media marketing tips you need forContinue Reading

How to Start a Mom Blog – Part 1

  It’s occurred to me that I’m in a unique position, as a new mom blogger. I know how to start a mom blog and help tweak it to be found by search engines pretty quickly, thanks to my background in content marketing, SEO, and social media. So while I’m switching gears and changing focusContinue Reading

Working at Home with Kids: Tips for Productivity and Sanity

Working at home with kids might sound like an oxymoron. And I’ll be the first to admit that it’s not exactly as easy as it sounds on paper (or on screen for the techie types).  But even amid the juggling, it’s far better than the alternative, being away from them for 40+ hours a week.Continue Reading

Work at Home Mom Strategies When You Have to Change Focus

What’s a work at home mom to do when an amazing new opportunity arises? It’s so amazing to be in a place to have to answer this question! I’ve had an incredible opportunity open up recently, but for several weeks I wasn’t at liberty to reveal it, which put me in an awkward position asContinue Reading

How a Content Marketing Plan Can Make You Love Your Business Again in 2013

Do you love content marketing and writing your business blog? Be honest. One of the most hated tasks when it comes to marketing online is content creation.  Whether it’s coming up with ideas and time for blog posts twice a week (minimum!), figuring out what to post on Facebook (or Twitter, Pinterest, LinkedIn, and nowContinue Reading

Content Marketing: Why It's Important to Be Authentic

As I write this post, news reports are tumbling in about atrocities against children. A gunman attacking innocent 6 and 7 year old students, teachers and administrators at an elementary school in Connecticut.   Similar aged children being stabbed in a school in mainland China. It’s hard, as a parent of young children, to fathomContinue Reading

What's the Difference Between A Bouquet and Compost?

4 days. No really – the difference between a beautiful bouquet and a pile of dead flowers fit for the compost pile is about 4 days. So why is this important? Sometimes life presents us with opportunities. Some times, it’s an obvious opportunity with a fairly obvious right choice.  Other times it’s a barely noticeableContinue Reading

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