Content Marketing Strategies

How to Use a Mind Mapping App For Insanely Great Content Marketing

mind mapping app for great content

 

I don’t just mean that your message isn’t clear or you don’t have a clear call to action.

I’m talking about a deeper level of clarity.

Does your message as a brand reflect who you say you are as a company?

Not just when you decide to post a picture of engagement with your favorite charity or retweet something that’s profound.

Does every single piece of content you produce in the name of your brand align with who you say you are and what your purpose is?

This coherence of your message and your purpose is what many online thinkers refer to as authenticity. And working without it can be the kiss of death for online marketing. Not because there’s anything special about social media, which there isn’t. It’s just one more channel that’s accessible to the average person with a computer and a connection.

Actually there’s one thing about social media that makes it special. The speed at which your message can be shared and amplified is truly breathtaking. And this means that if there’s a disconnect between your message and your purpose, it won’t take long for your fans to discover it.

I’ve recently discovered the tool of mind mapping and a mind mapping app I can use on the fly. (I like the MindMeister app) Lately, I’ve been working to incorporate it into my content on a more regular basis. My brain has some ADD-tendencies, and the act of focusing sometimes demands that I use some tools to be more effective.

But even if you don’t struggle with thinking tangentially all of the time, I think regular use of mind mapping (an app or otherwise) can seriously elevate the quality of your content by its very nature.

(What is a mind map?  It’s a diagram you create to visually represent information.  Mind mapping tools are sometimes referred to as brainstorming tools, though I think mind mapping takes the usefulness up a notch by including a way to show the connections between ideas)

Sometimes it’s easy to get down in the weeds with our content and forget to step back and make sure that we can still see the proverbial forest. And by this, I mean that we need to make sure that each piece of content fits within the whole of our overarching message.  We need to be crystal clear on our brand’s story so we know if any given piece of content is a harmonious part of that story or if it’s a plot twist in the story that really doesn’t fit.

While mind mapping is often thought of as a tool to help capture and then refine ideas for their logical fit, I think it has even more value. Using the tool of mind mapping and exploring the many interconnections among ideas can be a simple way of evaluating our content against the broader story of our brand.

How to Use Mind Mapping Tools To Focus Your Brand’s Message

1.  Create a mind map template that tells your brand’s story

Include the elements in your brand’s mission, vision, and values. If you have causes that are near and dear to your heart, include these as well. Add lines to connect the pieces that should be connected.  Ideally, if your brand is focused and aligned, there should be a rich web of connections among each of these elements of who you are as a brand.

2.  Each time you produce content, test it against this core mind map.

Are there obvious places of connection? Are there only a few or are there many places where your content connects to your brand’s story? The more points of intersection there are, the more focused and authentic your content will be to your audience.  (And conversely, content with fewer connections might need to be examined for its relevance or appropriateness within your overall content marketing plan.)

When’s the last time you stepped back to evaluate the bigger picture of how your content tells your brand’s story?  I’d love to hear from you – leave a comment below!

5 Quick Tips How To Revive A Dying Blog (Hint: I’m Using #5 Right Now)

how to revive your blog with branding

 

It’s time for a mea culpa here.  

Bless me, for I have committed one of the cardinal sins of blogging.  

I’m an inconsistent blogger. 

And what makes that even more embarrassing is that just the other day, I wrote a halfway decent post (I think) about blogging consistency over at Social Solutions Collective.

Ouch.

It’s the classic what not to do for someone using a blog to build a business, I might add.  If you want to earn money consistently, your blog (aka your online storefront) has to be fresh and up to date (aka have new content regularly).  Otherwise, you risk angering That Large Search Engine Which Shall Not Be Named, not to mention that you just don’t look as relevant to the people who manage to stumble upon your website.

It’s not as if I’ve been sitting around eating bon bons.  For starters, I don’t even like bon bons.  But in all seriousness, I’ve found myself busy with client work and the work of raising 4 wonderful small children ages 9 to 1 while their daddy, aka my husband, has been off saving the world courtesy of his work with NASA and the US Air Force Reserve.  I’m not sure if I’d call it that I have any kind of balance; most days it feels like I’m juggling chainsaws.

(I know, for other work from home moms who manage to keep up with blogs, that sounds like an excuse.)

But when I’m immersed in kid learning and not making sure I read or listen to something to keep myself learning, admittedly, it’s really, really hard to pull a meaningful blog post out of nowhere.

What can I say… it’s almost Lent, and I’m feeling all introspective and stuff.

Forgive me.

But I know I’m not the only one who has to figure out how to come back from the blogging dead, so to speak. I know there are other bloggers who have started with the best of intentions, only to become one of the vast majority of blogs that fizzle out due to lack of fresh content.

It doesn’t have to be that way. Just because you’ve had a lapse in posting doesn’t mean you have to give up on your website entirely.

Really, if you look at the number of large businesses out there that manage to stay alive without fresh content regularly, you’d see it’s entirely possible. Here’s how to revive a dying blog.

How to Breathe New Life Into Your Dying Blog

1.  Time for a vision check

No, don’t go hauling out your phone and calling your eye doctor (unless your visual issues really are interfering with your content production).  By vision check, I mean, it’s time to give your website a little tough love.

Is the reason you’re having trouble being regular with your content because your focus is too wide or too narrow?

Do you know what value you bring to your readers?  Do you know what action you want them to take (becoming subscribers or customers)?  Does your blog speak clearly to your ideal customer?

If you’re having difficulty blogging, it could be because you’re not 100% clear on the value you provide for your readers.  Get clear on the vision for your blog, and you might find that your stubborn case of writer’s block clears up nicely.

2.  Commit to blog regularly

It sounds simplistic, but one of the best things you can do to jump start your blog is to make the mindset shift that blogging isn’t a negotiable item.  Decide how often you’re going to post and make a commitment.  Write it on your calendar.  Just like you wouldn’t accept a job and then not show up, this isn’t up for debate.  If you are serious about choosing to restart your blog, make that choice.  Say it out loud.  Tell people you meet, “I am a blogger.”   As my writing professor used to say, “a writer is one who writes.”  Well, a blogger is one who blogs.  Period.

3. Feed your brain

Writer’s block is one of the hardest hurdles to overcome as a blogger.  I get it.

But every time I mentally “go there,” I can hear the aforementioned writing professor’s voice declaring that “writer’s block is another word for laziness.”

Ouch.

But I think he’s right.  I’m sure he’ll be relieved that I finally gave him my approval.

If I can’t think of what to write, it’s because I haven’t somehow given my mind enough quality content to interact with.  (Ideas do not come out of a vacuum. It’s a metaphysical law or something like that.)

The key to avoiding writer’s block is to feed your mind quality content on a regular basis, and give yourself time to think it over before sitting down to write.

4. Plan your content

One of the ways you can make starting a post easier is to have a content calendar.  A content calendar is nothing more than a plan for your blog content.  There are a ton of great templates out there.  

That said, ideally, your content calendar includes your social media content so that you can deliver a more focused, consistent message between your website and your social media postings.  (Your social media is nothing more than an avenue or channel for you to share the value of your brand…so it makes sense to have consistency between your web content and what you share on social media!) 

5.  Get started.

What time is it?

Writing time.  Not research time.

Plan when you will write.  Make it a date with yourself.  Sit down (unless you use one of thosecool standing desks).

And then write.

When you sit down to write needs to be writing time.  If you need to do some research for your blog, do so at another time.  (See point above about reading in your niche and then letting it percolate a while in your mind.)

I know a lot of people are going to resist this. But what I’m encouraging you to do is to make sure that you have as few ways as possible to distract yourself (in the name of “research” ) while you write.

Turn off social media and email.

Really, they’ll wait.

Unless you choose to outsource, this is the step where the rubber meets the road.  But if you’ve completed the steps above, I promise, it won’t be as painful as you might think.

Need MORE creative ideas to get out of your rut and Revive Your Blog?  Click here to receive my checklist: Revive Your Blog created just for you!

How to Get More Targeted Traffic To Your Website

All Website Traffic is Not Created Equal

how to get more targeted traffic me

Have you seen people on forums and in Facebook groups asking about how to get more website traffic? It’s almost funny to watch them, but wow, they can be pretty aggressive!

Don’t get me wrong – having website visitors is critical if you’re using the internet to market your business online. But I just have to say – it’s important to keep in mind that not all website traffic is useful to you!

Here’s what I mean. If I have 1000 people visit my website in a week, that might sound great. But if they’re looking for someone who does article spinning those 1000 people aren’t going to benefit my business one bit – that’s not part of my business model.

But if I have 10 new visitors this week who are interested in outsourcing the development of their coaching program materials, then these 10 visitors are exactly the kind of customer I love, and they’re going to benefit my business far more than the 1000 random people would.

Make sense?

When you want to attract more traffic to your website you want a specific kind of traffic. You want targeted traffic. If you just get any old kind of traffic through some sort of service you may not end up with the traffic that counts..the kind of traffic ready to read your articles, sign up for your mailing list and buy your products.

Are you wondering how you get that kind of targeted traffic to your website? Here are five sure-fire ways to get more targeted website traffic.

How to Get More Targeted Traffic To Your Website

1.  Fill Your Website with High Quality Targeted Content

I harp on this a lot, but it’s super important. Targeted content can be blog posts, articles, comments, forum posts, and even photographs and products that your market would enjoy. Of course anything that you put on your website should contain the right keywords within the descriptions, text, and alt tags. If you use a website building software such as WordPress.org you can ensure you have all the right search engine optimization done easily.

2.  Write Articles and Blog Posts that Speak to Your Market

You should know exactly who your audience is. What is their age group? What sex are they? What are their hopes, dreams and fears? What solutions can you provide them? What words can you use to attract them, keep them, and motivate them to act in the way that you want them to act? Know the keywords, lingo and acronyms that are common within your niche so that you can use them in all of your content.

3.  Offer Products and Services that Fill Your Audience’s Need(s)

If you have a website that is targeted to business owners who are bookkeepers, it would not make sense to offer them products or services that are directed toward spa owners. Be very specific about what you are offering them and do not stray from your market no matter how tempting it can be to sell a high commission product. It simply won’t work. They want you to offer them products and services that solve their issues for the topic you are claiming expertise in.

 

4.  Offer Freebies with a Twist

 

Don’t just give away free things on your website. Rather give away something of value to your visitors in exchange for something such as their email address and permission to communicate with them via email.  When you give them the freebie ensure that it always includes some sort of  offer  to pass on what they have gotten to others who they feel will be interested. This will further encourage like minded visitors to come to your website therefore gaining even more targeted website traffic.

5.  Always Have a Call To Action

In every blog post, every email, ever freebie, every eBook, every eReport and every other product or service that you offer should always have an additional call to action. Whether it is an invitation to comment on your blog posts, or submit a testimonial, or to do something else entirely, it is important to always ask for interaction of some kind from your website visitors. Not only will that create a situation where the visitor comes back, but if you’re interesting enough they might invite others that they know.

QUESTION:  Do you have all the targeted traffic you can stand, or are you interested in learning more ways to boost your traffic, loyal readers, and paying customers? Leave a comment below!

The Zen of Creating a Kick-Ass Blog: How to Write Better Blogs

Curious – what’s on your to-do list today?

how-to-write-better-blogs-paulinemagnusson

If you’re like most bloggers or online marketers, it’s probably a mix – writing and promoting. You’re trying to come up with your next great idea – or maybe a bunch of them- and at the same time learn the social media marketing tips you need for your content to just maybe get shared (we won’t even hope for going viral any more). Maybe somewhere in there you’ll scan the internet for a quick tip on how to write better blogs. Most likely, though, that won’t even cross your mind.

Because you don’t have any time. Because you’re freakishly busy!  You’re focused on getting “enough” content out there “regularly enough?” And at the same time, you’re desperately trying to figure out the secret of what to say in 140 characters or less to get more retweets, how to phrase your Facebook updates to get more likes, and what the secret is to getting more +1’s on Google Plus.

I’m here to tell you that if that’s become your focus as a blogger, you’ve missed the boat.

And by simplifying your list of “must-do’s,” you can actually end up attracting more readers to your blog or website.  It’s almost Zen-like, really.

How to Write Better Blogs

If you truly want the kind of traffic that defines you as a “serious” blogger, you can cut the crazy, frantic marketing activity and do just one simple thing.

Learn how to write better blogs.

That’s it.

Corbett Barr of Think Traffic calls it “Writing Epic Shit.”  Apologies aside to anyone bothered by a 4-letter Anglo-Saxon colloquial term, but it’s the best advice I can give you about writing a blog as well.

Discover what it is in your niche that will really move people. Inspire people. Give them what they need to go forth and create epic stuff in their own businesses and lives. Give your readers content that is truly amazing – content that creates so much value they can’t believe you’re giving this stuff away for free. This is the secret for how to write better blogs, my friend.

And they’ll sing your praises from here to the end of the Twitterverse.

Why Learning How to Write Better Blogs Works

Here’s the thing. If you haven’t taken the time to learn how to write better blogs, how to create some truly kick-ass content, figuring out how to share it won’t really do a thing for you.

Sure – you’ll get a few of your followers dutifully sharing, since you’ve all agreed to share each others’ content.

But other than that – no matter how much promotion you do, it’s not going to help your traffic if your content simply sucks.

Think about your favorite blogs – do they have to ask you to share their content, or do you find yourself wanting to pass it along?  Some of the most popular bloggers there are have become that way for one reason alone – they create amazing content that people want to promote for them.

Creating amazing content means that you are creating content that in one way or another changes your readers’ lives. That’s it. Whether it’s short (think Seth Godin) or longer content, make it unforgettable.

How to Write Unforgettable Blogs

1.  Share personal experiences

There’s power in stories. People love to read them, and they tend to remember them more than dry factual content. Illustrate your point with a powerful story, and you’ve taken a step toward creating truly epic content.

2.     Get a life

If your life is spent totally in front of your computer writing about your life, your well will run dry. That’s not a Zen saying, by the way, I just made that up. It means that you’ll run out of things to say if you’re just relying on your own past experiences and you aren’t actively living a rich life. Make sure you’re reading in your field, and living a life with a variety of experiences – this is the fuel for being inspired to write better blogs write amazing blog content. If you’re doing amazing things, you’re more likely to be able to write amazing things as well.

3. Take your time

Blogging is that thing we all like to do as quickly as possible. Sometimes I’m guilty of it too – I know I write well, so I try to write quickly since I have a host of other income generating activities to do.

It’s a bad way to save time, though. The marketing power of epic content is so strong that cheating yourself here is the blogger’s equivalent of being penny wise and pound foolish.

Question:  What are you doing to blog better and create amazing content?  Leave a comment below!

Content Marketing Success: 3 Tips for Creating Highly Shareable Content

The number one way to use content marketingcontent marketing formats to build your business and brand using the tool of content marketing is to create content that your audience wants to share.

Sounds obvious, right?  But the fact is, there are still a number of “content marketers” (more like information spammers) who spend more time on trying to learn how to apply SEO tactics to an article than they do trying to create content that is worthy of their own audience’s time (much less worthy of their audience’s connections’ time).

Seth Godin has talked about this in his blog (hey, if I’m going to name drop, might as well make it good).  But if I knew of a better example of it from another blog, I’d use it.  He was talking about it relative to Twitter, and how list size isn’t as important as share-worthy content when it comes to content going viral.

Here’s his premise in a nutshell. If you have a gigantic list and mediocre content, your content might go wide in initial distribution, but it’s likely to die out quickly because it’s not valuable (interesting, informative, poignant or funny) enough to share.

On the other hand – if you have a smaller list and incredible content that has your readers clicking the share button before they’re even all the way through reading it, your content actually will have longer legs than if you spent more time growing your list but producing content that isn’t as good.

So how do you create highly shareable content?

Content Marketing Gold: How to Create Highly Shareable Content

1. Listen

There’s an old saying that the good Lord gave us one mouth and 2 ears as a suggestion that we’d be a lot happier if we listened twice as much as we talk.  In content marketing, listening is one of the most important skills for creating content your audience is likely to share for the simple reason that it allows you to find out what they’re interested in!  I’ve talked about this before, but don’t assume you know what your audience wants! Instead, use social media to listen strategically to find out what it is your audience wants and then provide it (well written and delivered, of course).

2. Use Analytics

Take time to discover when your content has the most impact.  Experiment using analytics programs to find out what time your audience is more likely to read and share your material (and it might be different for content marketing delivered via blog versus Twitter).

3. Where Is Your Audience?

Not every business has an audience in the same place on social media.  Know where your audience prefers to read and share content and focus your efforts on that particular network. Is your audience more likely to repin than to retweet?  Make sure to include a highly re-pinnable picture (with your URL included) with every blog post, and make sure to pin it to Pinterest.  Are your followers on LinkedIn?  Be sure to include posts in this network as part of your content marketing strategy.

How do you create highly shareable content? I’d love to hear – leave a comment below.

Content Marketing: The #1 Secret to Mastering SEO For Your Business

content marketing strategyWhat if I told you that the #1 secret to outstanding SEO is something you already know, even if you’re brand new to social media marketing?  What if I said that after Google’s last updates, Panda and Penguin, that SEO became simpler than ever?  And would you believe me if I announced that the less you know about anything any expert told you about SEO marketing, the better off you are in your online marketing efforts?

Those claims about online marketing sound pretty audacious, even to me (and I’m the one making them).  But I honestly believe them with everything that’s in me, and here’s why.

Once upon a time (aka, before Google updated its search algorithms), optimizing the pages on your website was a bit of a crude art.  It mostly relied on choosing a set of 10 or 15 keywords that you pretty much stuck with, and tried to work them as many times as possible into your article, even if that meant sacrificing the readability of your page.  And that was the legitimate folks.  Illegitimate marketers would create entire pages and sites stuffed full of nothing but keywords, and unfortunately, those results would rank pretty highly in Google search.

But the folks at Google did some tweaking and updated the algorithms used to deliver search results over past year or so, and the quality of search results improved as a result.

It was a bit funny, though, to see marketers get worried about whether the changes to Google would affect their placement on Google search negatively.

If you read Google’s remarks on the changes they implemented, it became very clear that their intent wasn’t to affect the ranking of legitimate businesses offering relevant, useful information online. It was to limit the use of artificial tactics such as article marketing and over stuffing websites with keywords to “rig” the search results.  Google continues to tweak the algorithms to deliver better results.

(Good) Content Marketing is Great Business!

For legitimate marketers, this is FANTASTIC news, and here’s why.  It eliminates the advantage that was supposedly gained by trying to game the system with crappy content (yes, that’s a technical term).  It levels the playing field, allowing the content to speak for itself when it comes to online marketing (with some minor SEO savvy tweaks in the background).

Yes, as many social media marketers are proclaiming these days, content is king!

With one caveat.

Content is King, but…

If content is king, then context is the kingdom Gary Vaynerchuk says that context is god.  I can’t quite bring myself to say that publicly given my faith background, so I’ll stick with saying that context is the kingdom.  But I’ll still credit him with articulating its importance.

What is context?  It’s understanding each article, each page, and each website as a holistic entity.  It’s the setting of your article, page, and website.  It’s in terms of the context of your page and your site that your article can be understood.

Quality Content Matters!

This means that more than ever, quality content matters.  No, you don’t have to be Shakespeare to produce well-written content.   And you don’t have to have a Ph.D. in your subject matter to be able to create informative, thoughtful information about it.

What you do need is a genuine desire to create something that delivers real value for your audience.  Creating real value means that you inform, inspire, or entertain your readers in some capacity.  Content that creates real value leaves your readers with the feeling that they gained something by reading your article.

In other words, creating content that delivers real value to your audience means understanding the context of your article.  Your article doesn’t exist to be found by a search engine!  SEO is not the ultimate end of your content. Discovery and engagement by real people is.  Content created without this understanding of context is being penalized and weeded out by Google and other search engines – and to this, I say, “Bravo!”

Traditional SEO matters – in terms of fine tuning your Google placement.  But after that, your content and your context must deliver a combination that is so engaging, people can’t help but click through, comment, and share your content.  Anything less than that does a disservice to your audience and deserves the Google burial it receives.

How are you creating value for your audience?  Entertainment/humor?  Information? Inspiration?  Some combination of the above? I’d love to hear – leave a comment below!

7 Deadly Sins of Business Blogging

Have you ever wondered if there were deadly sins of blogging?  If there’s something you might do that’s so egregious (even if you didn’t know what egregious means) that you might somehow do this whole blogging thing wrong?

7 deadly sins of business blogging

I have to be upfront. The answer is yes. But I’m going to guess that these tips for how not to blog could be different than you might expect.

So to aid you in your resolve to go and sin no more when it comes to discovering how not to blog, here are the 7 deadly sins of business blogging and a suggested “penance” to overcome them.

How Not To Blog: The Seven Deadly Sins of Business Blogging

1. Writing Boring Headlines

So you’ve figured out the right SEO-worthy keyword for your blog post title to get you the traffic you’re considering.  But it’s a yawner of a headline that, once the search engine finds you, no one wants to read.  Writing boring headlines is the first deadly sin of business blogging and a definite inclusion on a list of how not to blog.

Suggested Penance:  Go visit the folks at Copyblogger and work your way through their Magnetic Headlines series.

2. Writing Creative But Confusing Headlines

While creative headlines are good, clear headlines are even better.  Your headline is your promise to the reader. It answers the question, “what’s in it for me if I read your article?”  And if you don’t deliver, you’ll leave your reader feeling cheated, which is not what you want.  That’s a huge item on the how not to blog list!

Not only that, but I’m sure I heard once there was a special layer in Dante’s Inferno reserved for writers of headlines that don’t deliver.

It’s absolutely  possible to write a compelling headline that draws your reader in, helping him or her know right from the get go what you’ll be discussing.

Suggested Penance:  Sometimes a straightforward headline is best.  If you can rework yours to get to the point, do so.

3. Ignoring SEO

While writing for your human visitors is best, if you’re not paying attention to search engine optimization techniques, you’re missing out on some of the benefit of your blogging efforts.

Suggested Penance:  Visit Assist Social Media to learn how to get the biggest bang for your social media buck, including introductory SEO tips you can use on your blog post, keyword selection, and use of tags starting today.

4. Blogging Erratically

From both a search engine and a human perspective, blogging erratically is a huge no-no for business blogs.  For the search engines involved, erratic blogging will decrease the benefit you get from posting, lowering your ranking on Google search results. From a human perspective, if your readers notice that the timing of your blog posts is flaky, they’re bound to think the same of your business.

Suggested Penance:  One of the best ways to keep track of your ideas is to simply start a draft each time you have something cross your mind that might make a good blog post.  This way, when you sit down to blog, you’ve got a whole list of blog post ideas ready to go.

5. No About Me Page

You are in this for business, right?  So you want to make sure your readers can contact you and want to contact you!  Take the time to write a well-crafted page that talks not only about your accomplishments but lets your personality shine through as well.

Suggested Penance:  Read through your About Me Page and make sure it still makes sense and puts forth the best word picture of who you are.

6. Spamming Other Blogs

While visiting other blogs is a good practice, visiting other blogs, not engaging with your fellow community members and leaving comments like, “come visit my blog…” is just plain rude.  Provide value to others, listen, and engage with people (not at them), and you’ll be surprised at the quality of connections and links that are formed.

Suggested Penance:  Choose 3 blogs in your niche that interest you on a regular basis.  Leave a comment on each of them without indulging in any self promotion.  Simply seek to be a good community member.

7. Ignoring comments

This is huge. As one of my friends puts it, treat every comment received as if it were your first. Or your mom. Or your preacher.  Whatever -you get the point. Take the time to respond to everyone who has taken the time to respond to your post, and keep your replies as civil and respectful as if your mom or your preacher were reading, even if someone does get your “Irish up!”

Suggested Penance:  Make sure you’re using a comment plugin such as CommentLuv to let your guests get maximum value for their time spent commenting on your site. Oh, and, go over to your blog now and start answering everyone who’s waiting for a response.

With effort and the suggested penances listed above, you too can overcome these 7 deadly sins of business blogging and be on your way to creating a blog of virtue and value, one your readers can’t wait to read.  Go forth and blog and sin no more!

It’s Confession time!  Which of these deadly sins have you saying, “mea culpa?”  Leave a comment below!

Get Blog Readers: I'm Not Eastwooding, I'm Talking To You!

Blog Key On Keyboard

Wow, what a couple of week for fans of politics, right?  We had the RNC 2012 convention last week, followed by this week’s DNC 2012 convention. Not to mention the mad weeks ahead as both candidates campaign like crazy to be our country’s next president.

And Clint Eastwood.  Wow!  What a presence.  I suppose as an actor he’s got experience delivering remarks in front of an audience, but for an 80-something, whether or not you agree with his politics, you’ve got to give the man some props for such a bold, unscripted statement in that forum.

The style of address chosen by Clint Eastwood was certainly unique for such a setting, though it’s not a wholly unique approach.  And it’s gotten quite the feedback across the Twitterstream, even inspiring its own hashtag: #Eastwooding.

But as dramatic an approach as it is, it’s not one I’d recommend studying for tips any time soon if you’re trying to get blog readers.

Why?

Because while it’s interesting as a dramatic technique, Eastwooding does not foster better connections with your readers, the number 1 tip to get blog readers.

How Do You Build Connections to  Get Blog Readers?

  • Write Like You Talk

It’s tough to do, especially if you’re still wrestling with memories of English teachers enforcing all sorts of rules of grammar and syntax.  But while you want to be professional, don’t get so wrapped up in rules of writing that you miss how to write content your readers want to read.

  • Know Your Ideal Reader

Knowing your ideal reader is one of the best ways to know exactly who you’re talking to.  And when you have a clear idea in your mind of who you’re talking to, it’s easier to write words specifically for that person.  The result?  Your reader thinks you’re talking directly to him or her.  When your readers feel connected with on that level, you get blog readers much more rapidly and easily.

  • Be Yourself

Being yourself is one of the simplest ways to get blog readers by displaying authenticity.  While you don’t necessarily have to reveal every bit of your personal life to your readers, it can be beneficial to show a human side to your audience.  Some easy ways to do this include posts that include some of your own opinions, a post about a movie you’ve seen that has lessons that provide value for your audience, or a post like this one that connects to a topic in the news.

Choosing and using specific writing techniques to connect with your audience and get blog readers is one of the first tools of business blogging you’ll want to learn if you are serious about using your blog to build your business effectively.

What scares you about blogging for your business?  I’d love to know – leave me a comment below and I’ll answer questions in future posts!

Doing this 1 thing can increase your website traffic 55%!

Doing this 1 thing can increase your website traffic 55%!  (Click to Tweet!)

Online businesses that do this one thing have 55% more visitors to their website compared to businesses that don’t.  What might 55% more visitors mean for your  business?

  • Growing your list of prospects and repeat customers
  • Increased conversions (sales and opt-ins)
  • Increased sales
  • Grow your influence
  • Position yourself as a thought-leader

Companies that do it also have 97% more inbound links to their website than companies that don’t.  What’s significant about more inbound links?

Of companies that do this one thing, 57% report that it has generated customers.  Not just prospects, but real, cash-paying customers.   I won’t ask what more customers might do for your business.

And among companies that do this one thing, their websites have 434% more indexed pages than similar companies that don’t.

A blog for your business can increase prospects and sales!

Did you know that having a blog for your business could have such an impact?

As more and more people move to e-commerce for both B2C and B2B sales, keeping a blog for your business  is one of the “low hanging fruits” that separates one company from another.  Writing a blog for your business is a valuable way for you to connect with your customers and generate long-term relationships.

Statistics like these make it clear that blogs are here to stay, and that time spent creating a blog for your business is time that is fruitful in ways that can be tracked in real dollars.

If you struggle with creating a blog for your business, allow me to help.  I have a free e-course for you called “7 Days of Highly Effective Blog Habits.” 

Whether you’re just getting started building your blog or you’ve had a blog for your business for a while, it’s filled with specific steps you can take starting today to get on the road to business blog success.  Each day you’ll receive a tip and information telling you why it’s a habit that will boost your confidence and success as you blog for your business.

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