Have you ever wondered if there were deadly sins of blogging?  If there’s something you might do that’s so egregious (even if you didn’t know what egregious means) that you might somehow do this whole blogging thing wrong?

7 deadly sins of business blogging

I have to be upfront. The answer is yes. But I’m going to guess that these tips for how not to blog could be different than you might expect.

So to aid you in your resolve to go and sin no more when it comes to discovering how not to blog, here are the 7 deadly sins of business blogging and a suggested “penance” to overcome them.

How Not To Blog: The Seven Deadly Sins of Business Blogging

1. Writing Boring Headlines

So you’ve figured out the right SEO-worthy keyword for your blog post title to get you the traffic you’re considering.  But it’s a yawner of a headline that, once the search engine finds you, no one wants to read.  Writing boring headlines is the first deadly sin of business blogging and a definite inclusion on a list of how not to blog.

Suggested Penance:  Go visit the folks at Copyblogger and work your way through their Magnetic Headlines series.

2. Writing Creative But Confusing Headlines

While creative headlines are good, clear headlines are even better.  Your headline is your promise to the reader. It answers the question, “what’s in it for me if I read your article?”  And if you don’t deliver, you’ll leave your reader feeling cheated, which is not what you want.  That’s a huge item on the how not to blog list!

Not only that, but I’m sure I heard once there was a special layer in Dante’s Inferno reserved for writers of headlines that don’t deliver.

It’s absolutely  possible to write a compelling headline that draws your reader in, helping him or her know right from the get go what you’ll be discussing.

Suggested Penance:  Sometimes a straightforward headline is best.  If you can rework yours to get to the point, do so.

3. Ignoring SEO

While writing for your human visitors is best, if you’re not paying attention to search engine optimization techniques, you’re missing out on some of the benefit of your blogging efforts.

Suggested Penance:  Visit Assist Social Media to learn how to get the biggest bang for your social media buck, including introductory SEO tips you can use on your blog post, keyword selection, and use of tags starting today.

4. Blogging Erratically

From both a search engine and a human perspective, blogging erratically is a huge no-no for business blogs.  For the search engines involved, erratic blogging will decrease the benefit you get from posting, lowering your ranking on Google search results. From a human perspective, if your readers notice that the timing of your blog posts is flaky, they’re bound to think the same of your business.

Suggested Penance:  One of the best ways to keep track of your ideas is to simply start a draft each time you have something cross your mind that might make a good blog post.  This way, when you sit down to blog, you’ve got a whole list of blog post ideas ready to go.

5. No About Me Page

You are in this for business, right?  So you want to make sure your readers can contact you and want to contact you!  Take the time to write a well-crafted page that talks not only about your accomplishments but lets your personality shine through as well.

Suggested Penance:  Read through your About Me Page and make sure it still makes sense and puts forth the best word picture of who you are.

6. Spamming Other Blogs

While visiting other blogs is a good practice, visiting other blogs, not engaging with your fellow community members and leaving comments like, “come visit my blog…” is just plain rude.  Provide value to others, listen, and engage with people (not at them), and you’ll be surprised at the quality of connections and links that are formed.

Suggested Penance:  Choose 3 blogs in your niche that interest you on a regular basis.  Leave a comment on each of them without indulging in any self promotion.  Simply seek to be a good community member.

7. Ignoring comments

This is huge. As one of my friends puts it, treat every comment received as if it were your first. Or your mom. Or your preacher.  Whatever -you get the point. Take the time to respond to everyone who has taken the time to respond to your post, and keep your replies as civil and respectful as if your mom or your preacher were reading, even if someone does get your “Irish up!”

Suggested Penance:  Make sure you’re using a comment plugin such as CommentLuv to let your guests get maximum value for their time spent commenting on your site. Oh, and, go over to your blog now and start answering everyone who’s waiting for a response.

With effort and the suggested penances listed above, you too can overcome these 7 deadly sins of business blogging and be on your way to creating a blog of virtue and value, one your readers can’t wait to read.  Go forth and blog and sin no more!

It’s Confession time!  Which of these deadly sins have you saying, “mea culpa?”  Leave a comment below!

4 Comments on 7 Deadly Sins of Business Blogging

  1. Dave Chawner
    September 7, 2012 at 8:00 am (6 years ago)

    Have to admit to being a sinner.
    I do write down ideas but normally on the backs of receipts etc and so they get lost.
    I write spasmodically and my headings tend to be “clever-dick” ones which the readers (if any) fail to appreciate
    As for SEO, well …..
    Apart from doing most things badly,

    • Pauline
      September 7, 2012 at 8:44 am (6 years ago)

      Hi Dave!

      You sound awfully repentant, though, so there’s a good first step, right?

      All kidding aside – I’m finding that starting a post with nothing more than an idea or a phrase works wonders for keeping track of those ideas. Then when I sit down, I’ve got loads of great ideas sitting there waiting to be fleshed out.

      Are there particular parts of this I can focus on in future posts that you’d find helpful?

      Thanks so much for coming by – hope your day is going great!

  2. Denise Cotter
    December 24, 2012 at 10:56 pm (5 years ago)

    Guilty of a few but reforming! The erratic issue can be the biggest. Recently I have been consistent but it is time consuming. I have to adapt to short and sweet and frequent. Currently my post are more elaborate. I also need to begin using a management tool/App to pull FB.LI, WordPress and Twitter together— suggestion of what to use? I am posting manually and that is another issue to resolve.

  3. Laurie King
    June 11, 2014 at 2:22 am (4 years ago)

    Priceless advice for a beginner like myself. Thank You!


Leave a Reply

Your email address will not be published. Required fields are marked *

Comment *