The number one mistake entrepreneurs are making with respect to marketing these days is to use traditional marketing streams alone (direct mail, yellow pages, and radio for starters). Any entrepreneur who does not consider content marketing and social media as part of a marketing strategy is intentionally not going where the customer is – and is thus leaving money on the table.
And if that okay with you, it’s okay with me. Hey, there’s enough work for all of us out there, right?
But I’m just going to put it out there that if you’re interested in continuing to grow your business over time, social media marketing and content marketing tips are something you’re going to have to be comfortable with. Customers are tired of being blasted with slick marketing messages. They’re looking for authenticity and value – and content marketing is the deceptively simple way companies are providing that to them. Companies without the ability to deliver relevant, valuable content to their customers will simply be left behind. And I’m not talking about that series from a few years back.
So if you’re a small business owner or entrepreneur, what content marketing tips should you know?
4 Content Marketing Tips Every Entrepreneur Should Know
1. Conduct extensive market research – for free
An engaged audience is a fantastic resource for an entrepreneur. They can provide information in near real time about what they need and want from your brand. And it doesn’t even take any special software – just throwing out a question and paying attention to the responses that come in and the cross-talk that is fostered. (Incidentally, if you’re just dying to use survey software, SurveyMonkey is an easy one to get started with – and they even have a free version).
2. Provide Outstanding Customer Service
Surprised I included this in a discussion of content marketing? While many people think of content marketing only as blogs, or as blogs and your planned social media updates, the reality is, every message your company delivers is part of its content marketing. So – if a customer makes a complaint or leaves criticism on your Facebook wall, the way you handle it is ultimately part of the content marketing delivered by your company. This is a place where integrity and authenticity as a brand and as an individual are a must.
3. Be Personable
While it’s tempting to try to be the professional expert on your company’s social media channels, customers want, more than anything, for the companies they interact with to have a personal feel. Use your name in your social media channels – not just the name of your company, especially if it’s an impersonal sounding name.
It seems so obvious that sometimes we forget to talk about it – but networking with other bloggers and content creators in your niche is a great way to stay current in your field and maximize opportunities you might not even have dreamed yet!
Are you using each of these tips to its fullest potential, or is there one you should re-emphasize in your business today? I’d love to hear – leave me a note below!